The design of the box has a lot going on with it at the moment:
I call it this because the space at the back of the box is for expression. In the early iterations of the design, this is where the logo of the box lived but then I thought to myself, if you can find the box and you like what you see, you will find where it comes from. The decision to experiment with the space came into mind. Back when I was in NewComma, I vividly remember having a huge question mark as to how we would exhibit artists who won the NC Fund that month. I then brought up the idea of getting a dedicated billboard space so that can serve as advertisement for the fund and what the company cares about as a whole.
From that idea, the statement space was put into effect. If I can’t afford a billboard I’ll place one behind the box. Of course this space is only for text.
This is the space at the bottom of the box. I am a curious person and like to surround myself with people with similar qualities. The question in mind was How can I reward curiosity?. By mentally flipping the board upside down I got the exact answer I was looking for.
This space would be for anything I would like to experiment with in the future. The initial plan was to start out with a game that comes with rewards, mainly AR games, but the time frame would not favor such an endeavor. Deciding to go with a loyalty discount implementation for this month.
I plan for both these to change every month